As one of the Brazilian companies most distinguished for its social-environmental responsibility actions, Natura saw Braskem’s green polyethylene (PE) as an excellent way of guaranteeing advances in its sustainable practices.
Starting in October of this year, the Green PE will be used to produce the refills for the Natura Erva Doce cream hand soap, one of the company’s most important lines. Natura also plans to extend the use of green polyethylene to its entire packaging portfolio.