LOGO

We’re an Organization originated in Brazil and with global presence. In order to have a consistent and
admired brand everywhere we go, we must learn how to correctly apply our brand.
Our logo composition consists of the Odebrecht logo, the Infrastructure descriptive line and the red box.

Odebrecht

REMEMBER

Always use original files and never change the predefined measurements or drawings.

01. CONSTRUCTION

Our logo preserves the Odebrecht logo measurements and includes the descriptive line - Infrastructure.
All proportions should be respected, as indicated in the figure below.

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02. EXCLUSION ZONE

The exclusion zone guarantees the integrity of the logo and is measured by the height of the letter “E”.

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03. VERSIONS

Primary Version

ATTENTION

The secondary version requires a specific width for the white border. Always use original files.

Secondary Version - RESTRICTED USE
Use only when primary version can’t be applied

Grayscale Version – RESTRICTED USE
Use only in grayscale prints

Incorrect uses


ATTENTION

We do not use a red logo over a white background.

Download versions of the logo

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04. COLORS

Our brand is applied over the Odebrecht Red box. However, the same color has different color codes depending on the medium applied. Therefore, it is very important to know where to use each of the scales below.

  • Pantone

    Pantone

    Pantone is a pure color composition. It should be used on printed materials with few hue variations and which require great print quality.

  • CMYK

    CMYK

    Scale used for printed materials with photos and great hue variations.

  • RGB

    RGB

    Perfect for the digital universe: computers, presentations, web, projections and websites.

  • Hexadecimal

    Hexadecimal

    Scale used in the programming of websites in HTML.

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REMEMBER

Do not use RGB for printed materials or CMYK/Pantone for the digital universe.

In printed materials, you can use CMYK for images and photos and Pantone for the brand colors, thus extracting the best from each chromatic scale.

05. BACKGROUNDS

Apply on backgrounds that contrast with Odebrecht Red.


Primary version:

ATTENTION

We are building the new Odebrecht brand. Thus, always try to use our logo’s primary version.

Apply on backgrounds that do not contrast with Odebrecht Red.

Reddish backgrounds
Backgrounds in tonalities similar to red.

ATTENTION

Use of these versions is restricted.

Do not apply the secondary version with the border on Odebrecht Red.

Grayscale Prints
Restricted use

ATTENTION

Do not include the white border in other versions of the logo.

Other incorrect examples

ATTENTION

Do not alter the colors of our logo.

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06. MAXIMUM REDUCTION

In printed materials, our logo should be 29mm wide or above.

In digital media, our logo width should be of 155 pixels (72dpi) or above.

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07. HOW SOCIAL & ENVIRONMENTAL PROGRAM STAMPS INTERACT WITH OUR BRAND

Our brand does not necessarily have to be positioned next to our Social & Environmental Program stamps. Nonetheless, when necessary, it is important to respect our brand's exclusion zone, reducing visual interferences.

Examples of correct uses.


Because Acreditar is an institutional
program, we use the logo of Odebrecht
Organization.



Download stamp
  • Venues endorsed by Odebrecht
    Infrastructure
  • Do not change our brand's design adding
    shades or other effects.
  • Using the name Odebrecht in stamps
    is permitted. To do that, use our
    designated typography.
  • Do not use our logo as part of the
    stamp design.

IMPORTANT

Do not use our logo’s typography when writing Odebrecht on the stamp.

  • It is allowed to use our logo over the red
    background, as long as the exclusion zone
    is being respected.
  • Do not create new descriptive lines.
  • It is not always necessary to place Odebrecht's logo next to the stamp –
    e.g. internal campaigns.

IMPORTANT

Respect our brand’s architecture. Do not add any logo descriptions, including headquarters country or location.

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