Communication

Publications

Odebrecht Entrepreneurial Technology

The first book in the series of publications relating to Odebrecht Entrepreneurial Technology was written by Norberto Odebrecht in the 1960s. These publications transmit the Group´s corporate culture to all of its members.

What do we need?

By the end of the 1960s, the winning of new clients had assured the survival and growth of the Odebrecht Group. In this scenario, the following question arose: What do we need? Driven by his intuition, Norberto Odebrecht published a series of ideas and experiences in this publication designed to create mental discipline and practical action focused on success. Available in Portuguese, English and Spanish.

Author: Norberto Odebrecht
Year: 1968
Price: R$ 25
Publisher: Odebrecht Foundation
Where to buy: Odebrecht Foundation 
E-mail: fundacao@odebrecht.com 
Phone: +55 71 3206-1514 / 1752

 

Points of Reference

By means of short, high-impact sentences, this book summarizes the hands-on experience of the author, and is a guide for a new generation of entrepreneurs, inspiring them to action. The publication of the book What Do We Need? represented an opportunity to balance intuition with reasoning, thought with action, planning with execution. 

Author: Norberto Odebrecht
Year: 1970
Where to buy: Not available

 

The Essentials on Points of Reference

Brings together the fundamental ideas relating to Points of Reference. This book contains the basics of what came to constitute the Odebrecht Entrepreneurial Technology (TEO). It is especially intended for young leaders in the Group and covers topics such as entrepreneurship, delegation, leadership, Education through Work, and communication.

Author: Norberto Odebrecht
Year: 1970
Publisher: Odebrecht Foundation
Price: R$ 40
Where to buy: Odebrecht Foundation 
E-mail: fundacao@odebrecht.com
Tel.: +55 71 3206-1514 / 1752

 

Survival, Growth and Perpetuity

In 1983, the book Survival, Growth and Perpetuity systematized what would come to be known as the Odebrecht Entrepreneurial Technology, helping to disseminate the principles, concepts and criteria adopted since the very beginning of the Group and work practices based on action plans and programs. The publication was expanded in 1984 and subsequently revised. The work consists of a set of three volumes and is available in Portuguese, English and Spanish.

Author: Norberto Odebrecht
Year: 1983
Publisher: Odebrecht Foundation
Price: R$ 100
Where to buyOdebrecht Foundation
E-mail: fundacao@odebrecht.com
Tel.: +55 71 3206-1514 / 1752

  • Click here to acquire the digital version of the book Survival, Growth and Perpetuity.

 

Education through Work

In 1991, the book Education through Work was published. The title was chosen to recognize the commitment of the Odebrecht Group's leaders to transmitting the TEO to successive generations of entrepreneur-partners. The book has strengthened the awareness, previously established in the other publications, that Odebrecht should act as an group of knowledgeable people, whose development must be promoted through the application of the Pedagogy of Presence. 

Author: Norberto Odebrecht
Year: 1991
Price: R$ 100
Publisher: Odebrecht Foundation
Where to buy: Odebrecht Foundation
E-mail: fundacao@odebrecht.com
Tel.: +55 71 3206-1514 / 1752

 

Influence and Be Influenced

A five-volume collection featuring transcriptions of lectures given at different times by Norberto Odebrecht. The author records his life and work experiences, resulting in a range of theses that are currently incorporated into the Odebrecht Entrepreneurial Technology. Accordingly, this work is a contribution to the Group’s memory and culture.

Author: Norberto Odebrecht
Volume 1: 1984
Volume 2: 1985
Volume 3, 4 and 5: 1993
Price: R$ 100
Publisher: Odebrecht Foundation
Where to buy: Odebrecht Foundation
E-mail: fundacao@odebrecht.com
Tel.: +55 71 3206-1514 / 1752